Week 7 – Positioning and Trends

Lecture with Torsten Posselt from FELD, Studio for Digital Crafts, Berlin
Matthew Jones and Michelle Dona from Accept & Proceed, London
Wouter Dirks from Studio Dumbar, Rotterdam
Stijn van de VenEden and Luke Veerman from Spiekermann, Amsterdam

Workshop challenge

Research emerging trends and innovations that are relevant to your selected project and target audience. Add your research to the Ideas Wall and elaborate on your blog.

Create one clear positioning (mission) statement to outline your project goal and how you will address the strategy already outlined in your project plan. Your positioning (mission) statement should show evidence of how trends (and other emergent fields of practice) can be evaluated, to ensure the direction of your strategy is effectively aligned to your project requirements. Please ensure your approach is innovative, original and brings new insights to the given subject area. Upload your positioning (mission) statement to your blog.

Develop three different mood boards (with written captions) to contextualise your research into emerging trends and how they are appropriate to your positioning (mission) statement and target audience. Upload your mood boards to your blog.

Select one mood board and upload it to the Ideas Wall to gain feedback and record the feedback on your blog.

I decided to try using Padlet to organise my research for this project. I don’t generally enjoy using Padlet as a tool for interacting with others, but it works much better as a private pegboard tool. Miro has more useful features, but this has been my best experience with Padlet so far.

Made with Padlet

I started to pull together my moodboards, focusing on three main themes.

  1. Randomness – the museum archive is too large to thoroughly explore, by embracing randomness you don’t rely on a user’s choice or previous awareness. Randomness and chance can lead to unexpected discovery and joy.
  2. Rate, Match, Collect – Collate user information and trends. Sort, collect, and collect collections. This could be gamified and allow users to share, compete or display their collections.
  3. Discover – Bright, inquisitive, and interactive. Could be expanded into new technologies using AR or emerging fields such as the metaverse.